{"id":3381,"date":"2024-04-09T16:15:42","date_gmt":"2024-04-09T20:15:42","guid":{"rendered":"https:\/\/www.montgomerymag.com\/?p=3381"},"modified":"2024-04-09T16:15:42","modified_gmt":"2024-04-09T20:15:42","slug":"attmans-potomac-deli-a-storied-history-of-family-and-incredible-food","status":"publish","type":"post","link":"https:\/\/www.montgomerymag.com\/attmans-potomac-deli-a-storied-history-of-family-and-incredible-food\/","title":{"rendered":"Attman\u2019s Potomac Deli: A Storied History of Family and Incredible Food"},"content":{"rendered":"
\"\"
Javier Vasquez, left, Sam Lerner, center, and Oscar Lugo, right, are key members
of the Attman\u2019s Deli team. Photo by Lloyd Wolf<\/figcaption><\/figure>\n

Attman\u2019s Deli in Potomac has been a staple of the community for years, with General Manager Sam Lerner at the helm. Lerner has been in the food business for the past 48 years and became a part of Attman\u2019s in 2017, when he sold his previous business, Potomac Village Deli, to Attman\u2019s. Lerner says the business thrives on strong community connections, a great staff and amazing food.<\/p>\n

Montgomery Magazine: What do you attribute in the way you run your business to having award-winning service?<\/strong><\/p>\n

Sam Lerner:<\/strong> Honestly, I\u2019m going give all the credit to my staff. They\u2019re absolutely fantastic. They do everything I ask them to do. They do it well and they\u2019re friendly. The customers love them and they make me look good. I set the parameters, and they follow everything just like a head coach. You can have the best game plan in the world, but if the players don\u2019t execute, you don\u2019t win anything, and you\u2019re fired the next year.<\/p>\n

Q:<\/strong> What\u2019s a deli item that you recommend people try?<\/strong><\/p>\n

A:<\/strong> I say a Reuben is probably one of our more popular items. I think any deli would pretty much tell you that the Reubens are number one sellers. It\u2019s a grilled sandwich, the bread is nice and crispy, sauerkraut, Russian dressing, and corned beef \u2013 it\u2019s amazing. It\u2019s kind of hard to go wrong with it.<\/p>\n

Q: Why do you believe that people love Attman\u2019s so much?<\/strong><\/p>\n

A:<\/strong> Because we treat them like they\u2019re family, not like they\u2019re customers. I\u2019ve known a lot of our customers since I went into business, so I\u2019ve known them for over 40 years now. It\u2019s a long time. So, like I said, they\u2019re not customers to me anymore. They\u2019re family. I know their kids and their grandkids. We\u2019ve done a lot of their family events.
\nHopefully more happy [events] than sad, but we\u2019re starting to do some of those now too.<\/p>\n

Q: What does it mean to you to have Attman\u2019s be such a cornerstone of the Potomac community?<\/strong><\/p>\n

A:<\/strong> To me, it\u2019s very personal because I\u2019m from Baltimore originally, and I used to go into Attman\u2019s when I was a kid, and the corned beef sandwiches were 50 cents back then. And Attman\u2019s was in Baltimore, they had a reputation like God, and that\u2019s one of the things I wanted to bring to Potomac. I wanted Attman\u2019s to be as popular in the Potomac area in Montgomery County as Attman\u2019s in Baltimore because you ask anybody about Attman\u2019s in Baltimore and they know exactly where they are, who they are and everything about them. They love it. That\u2019s what I was trying to accomplish here in Potomac. I want that when people think of a deli, they think of Attman\u2019s.<\/p>\n

Q: What do you hope people know, from a reputation standpoint about Attman\u2019s?<\/strong><\/p>\n

A:<\/strong> We\u2019re the oldest delicatessen still owned by the same family in the United States. That\u2019s a pretty big statement to make. Mark and Debbie Attman \u2013 third generation grandson of the original founder, Harry Attman \u2013
\nhe wants to keep it in the family, and he wants to keep going. I hope it\u2019s always Attman\u2019s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Attman\u2019s Deli in Potomac has been a staple of the community for years, with General Manager Sam Lerner at the helm. Lerner has been in the food business for the past 48 years and became a part of Attman\u2019s in 2017, when he sold his previous business, Potomac Village Deli, to Attman\u2019s. Lerner says the […]<\/p>\n","protected":false},"author":66,"featured_media":3382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,32,13,61],"tags":[],"yoast_head":"\nAttman\u2019s Potomac Deli: A Storied History of Family and Incredible Food - Montgomery Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.montgomerymag.com\/attmans-potomac-deli-a-storied-history-of-family-and-incredible-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attman\u2019s Potomac Deli: A Storied History of Family and Incredible Food - Montgomery Magazine\" \/>\n<meta property=\"og:description\" content=\"Attman\u2019s Deli in Potomac has been a staple of the community for years, with General Manager Sam Lerner at the helm. 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